Two feel-good brands. One happy place.From Melbourne, with care.

THE LITTLE THINGS. THE GOOD FEELINGS.

A little more
feel good.

Comfort for your quiet moments.
Care for your everyday rituals.
Discover the things that make a day feel better.

Meet your feel-good favourites
Our wheat heat bags use wheat grown by Australian farmers.
Person relaxing at home wearing a blush pink ribbed wheat eye maskYOUR EVERYDAY PAUSE
A moment of comfort.
Warm up.Slow down.Feel good.Repeat.

THE FEELGOOD FAMILY

Two brands.
So many little joys.

From a cosy night in to a fresh start in the morning. Find your own kind of feel good.

THE LICENSED COLLECTION

Familiar faces.
Feel-good favourites.

Meet Hello Kitty, My Melody and Cinnamoroll. Discover the Sanrio collection at The Grain Shop.

Explore the licensed range ↗

WHAT DOES YOUR DAY NEED?

Find your
feel-good moment.

Pick a little something for yourself.
Or make somebody else's day.

01 / EVERYDAY COMFORT

Your cue to get cosy.

Settle into your favourite spot with a wheat heat bag from The Grain Shop.

Explore wheat heat bags

ROOTED IN AUSTRALIA

Silhouette map of Australia, including TasmaniaFrom Melbourne, with care.

Real wheat. Grown by Australian farmers.

Inside our wheat heat bags is real wheat grown by Australian farmers. We source quality grain from northern Victoria’s wheat belt, supporting the growers behind the everyday comfort you bring home.

The Grain Shop began with a connection to our farming family and a simple idea: find a new use for their wheat. Today, that connection to Australian growers remains part of our story. Feelgood Australia is our Melbourne-based family business, bringing together The Grain Shop and Planet Earth Naturals.

Get to know Feelgood Australia

LET'S TALK

Always happy
to hear from you.

Product question, retail enquiry or just saying hello?

info@feelgoodaustralia.com.au ↗(03) 9935 1300